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| After last weeks critique with a panel of "clients" I made the decision to throwout the majority of my ideas from my 1st roughs and start from scratch. I received quit a bit of constructive criticism and reflected on it. I came to the conclusion that less can be viewed as more. In order to make the suppliers, "the trucks", as well as the product, "the paletas", more appealing to the customer a simple, clean, and desirable design is the best way to go. What ever the chosen design is, it should carry throughout the ad campaign even when different forms of media is used. |
Love your attitude SAM. Here are a few of the notes I took
ReplyDeleteSusana, Samanha, Rosehanna
Fruitleta – fruit on a stick.
1. Why that type face on the logo?
Latina and American –
20 – 30 male and female
Strawberry – it is from southern California –
2. are the leaves going to be on the stik – as a form of decoration.
3. Double meaning Caliente – hot, hot as in temperature.
Color scheme - I like the very simple color
Like the idea of the simple calorie amount
4. an ad in a magazine to inform about the new product - DO not like the advertisement in the magazine – what about the Long beach business magazine, selling through the port authority .
What about a series of teasers
5. Mixed image – are you selling it as fruit? What is Caliente in that. Advertisement there seems to be some discrepancy about the idea.
Truck.
The leaf – I am not sure if we are looking at leaves of looking for a blog.
The lack of continuity are you selling fruit, leaves, caliente ???
**** Bar code
Uniforms – if you are going to be colored? Like the fruit
Went to Japan town down town La and the way they approach the use of color and playfulness – goes through the entire campaign – Edible fruit
Look at Keicha’s website herbal essences.
Coloured hats?
Hats like fruit
Pants made out of heshion.
Hats like the Mexican masks – they are hand drawn.
Scratch and sniff – a piece of fruity color.
Attack your senses without guilt
Think texture
Think color
Think playful
Think retro??/
Think minimal
Think Mexican masks
Think Japanese clean
Your type face for Caliente
Old Latin posters for your color choices
Japanese tea house.
LED ticker tape
Koji Truck – movie touch screen
Gay ice cream truck.