Paletas Research Part 1 Short Summary w/ Pics

Research can be fun!
     In ad 2 our second project is to create are own paletas vender, it can be anything, and we are suppose to create an ad campaign. The first step is research. We decided to eat our research on our first outing. Next week on Tuesday after class we are taking the bus to La to find more paletas..

(competition)

     Paletas are handmade Mexican ice pops. They come in a variety of flavors. There are two different categories that they break up into water-based and milk-based. They are also made with fresh fruit and the water-based ice pops contain little or no fat so they are healthy.

   




     For Research we started to look around grocery stores such as Food For Less and look at our competitors. Also, we had to try some! :) Strawberry (Fresa), Michoacana brand is delicious. Michoacana is a family run business, the Gutierrez guarantee authenticity. They pride themselves on tradition.




     Our target audience is the middle class working adult in a metropolitan area such as Los Angeles County. We want to have a high class ice cream truck and possibly a designed freezer to sell to venders in LA. Not too expensive but we want it to have a clean desirable look.



<3 Samrokk