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Lomita, CA, United States
My name is Sam but my nickname's Samrokk. I was born in Redondo Bch and go to El Camino for Graphic Design. I'm almost done with my certificate in graphic design, as well as, my AA in Studio art. I'm a freelance designer and photographer and one day I hope to own a small company, or art gallery. I have a certificate in CPR and First Aid from fall 2010. My advertising blog is for my Advertising 2 course, my photography blog is just something I wanted to put up to show my work and create potential customers and is the start of my online portfolio. This blogs purpose is to generate constructive criticism and positive feedback in order to improve the quality and accuracy of the information in my advertisements, as well as, my photography.

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Saturday, May 21, 2011

More Process- Slogan, Target Audience, and Purpose...

Slogan: Drown Out Radiation 
Target Audience: Beach locals from ages 10-30. To be a bit more specific this includes; surfers, skaters, and swimmers that care about their enviornment.
My ad campaign's purpose is raise awareness and support for a program called Animal Ocean Outreach. This program is designed to get people to help clean up the beach and affected marine life after a nuclear disaster (radiation.) My campaign isn't focusing on the specific duties of the program like informing the public, it's focus is more on branding the program and making it cool to care about what happens to their beach.
Limited Edition Clothing, swimwear, accessories, surfboards, skateboards by Body Glove promoting the Animal Ocean Outreach program.

I want to design teasers and full page ads for Surfer magazine and Bliss magizine. Also I'm thinking about producing a few of the products for presentation purposes.

I did word brainstorming clusters with pictures and 10 thumbs but need to scan and upload them, see following blog posts.

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