Pages

About Me

My photo
Lomita, CA, United States
My name is Sam but my nickname's Samrokk. I was born in Redondo Bch and go to El Camino for Graphic Design. I'm almost done with my certificate in graphic design, as well as, my AA in Studio art. I'm a freelance designer and photographer and one day I hope to own a small company, or art gallery. I have a certificate in CPR and First Aid from fall 2010. My advertising blog is for my Advertising 2 course, my photography blog is just something I wanted to put up to show my work and create potential customers and is the start of my online portfolio. This blogs purpose is to generate constructive criticism and positive feedback in order to improve the quality and accuracy of the information in my advertisements, as well as, my photography.

Followers

Sunday, March 13, 2011

Paleta Project Update

New Slogan: "Caliente? Refresh you senses without guilt!"

Working on: (My Part) An interactive Facebook Page and doing further research.

As a group, also working on: Truck exterior design, uniforms, and packaging.

Also I'm going to the Farmer's Market at Wilson Park on Saturday to take more pictures.

Definitions (In Progress)


"1. Fruit
[froot] Show IPA
noun, plural fruits, ( especially collectively ) fruit, verb
–noun
1.any product of plant growth useful to humans or animals.
2.the developed ovary of a seed plant with its contents and accessory parts, as the pea pod, nut, tomato, or pineapple.
3.the edible part of a plant developed from a flower, with any accessory tissues, as the peach, mulberry, or banana.
4.the spores and accessory organs of ferns, mosses, fungi, algae, or lichen.
5.anything produced or accruing; product, result, or effect; return or profit: the fruits of one's labors.
6.Slang: Disparaging and Offensive . a male homosexual.
–verb (used without object), verb (used with object)
7.to bear or cause to bear fruit: a tree that fruits in late summer; careful pruning that sometimes fruits a tree.
Origin:
1125–75; Middle English < Old French < Latin frūctus enjoyment, profit, fruit, equivalent to frūg-, variant stem of fruī to
enjoy the produce of + -tus suffix of v. action
—Related forms
fruit·like, adjective"

"2. Truck - 8 dictionary results
truck1
[truhk] Show IPA
–noun
1. any of various forms of vehicle for carrying goods and materials, usually consisting of a single self-propelled unit but also
often composed of a trailer vehicle hauled by a tractor unit.
2. any of various wheeled frames used for transporting heavy objects.
3. Also called hand truck. a barrowlike frame with low wheels, a ledge at the bottom, and handles at the top, used to move
heavy luggage, packages, cartons, etc.
4. a low, rectangular frame on which heavy boxes, crates, trunks, etc., are moved; a dolly.
5. a tiered framework on casters.
6 .a group of two or more pairs of wheels in one frame, for supporting one end of a railroad car, locomotive, etc.
7. Movies . a dolly on which a camera is mounted.
8. British . a freight car having no top.
9. a small wooden wheel, cylinder, or roller, as on certain old-style gun carriages.
10. Nautical . a circular or square piece of wood fixed on the head of a mast or the top of a flagstaff, usually containing small
holes for signal halyards.
–verb (used with object)
11. to transport by truck.
12. to put on a truck.
13. dolly ( def. 11 ) .
–verb (used without object)
14. to convey articles or goods on a truck.
15. to drive a truck.
16. dolly ( def. 12 ) .
–adjective
17. of, pertaining to, or for a truck or trucks: a truck drive; truck tires."

Source: www.dictionary.com

Paragraph about Fav. TED video

      Two posts ago I posted a link for my Favorite TED video. It's three sister's who make beautiful music together. The sisters play the violin, the cello, and the piano. They played "Skylife," by David Balakrishnan and "Oblivion," by Astor Piazzolla. The video was very inspiring and a must watch! Also it wasn't like most chamber music, classical music originally didn't have spice or pep like this one does.

-Sam

Final Ad for Assign #1

      I'm pleased with my final ad. I learned a lot from this assignment. A grid is a very important tool in a successful advertisement. This ad has balance and makes your eye move from the most important element to the least important element.

Monday, March 7, 2011

TED

http://www.ted.com/talks/ahn_trio_a_modern_take_on_piano_violin_cello.html?awesm=on.ted.com_8yeW&utm_campaign=ahn_trio_a_modern_take_on_piano_violin_cello&utm_content=ted.com-talkpage&utm_medium=on.ted.com-twitter&utm_source=twitter.com

I really like this one. Still looking at all the different videos. Will pick my favorite and write the paragraph later.

-Sam

Creative Brief- the start of assign 2

Product:
     Fruitletas (fruit on a stick) is a family company that bases their product in 100% natural ingredients, healthy and low calorie refreshing paletas. The distribution of the product is
food trucks with a clean look.

Slogan: Attack your senses without guilt. Ataca tus sentidos sin culpa

Target Market:
      Primary Target Audience: Latino middle class, young to contemporary working adults. Men and Women between their 20s to 40s working around Los Angeles area.
    Secondary Target Audience: Children and Teenagers.
The advertisement should focus on selling  a healthy and refreshing snack in substitution of junk food.

Advertisement Objective:
    Easy access to  a healthy and fresh snack for the middle class working population..

Campaign Concept:
    Type of advertisement implement in this campaign, will be visual ad’s in home and women magazines; Example: Red Book, Woman’s Day, Good Housekeeping and Family Circle.
    The ad is a brochure in a paleta shape, on the front you have a paleta indicating the flavor and in the back all the specification of the fruit, calories and percent of nutrients that contain.
Social Networking with the slogan, Where is Fruitletas Today? The idea is to create a Facebook page, to upload videos and add a tracking map where you can find the route of the day where the truck and Paleteros (Guys who sell paletas) are going to be around L.A
    Other media implement in this campaign is the Radio. The idea is have a weekly interaction with the audience (Costumers). Use a program in a radio station, example 107.1 Super Estrella, a Latin Station that has a show called “La Tocada” between 12 to 1 pm. Fruitletas will be the sponsor of the day in the show. The listeners will call to register their business or place where they work and once a week one business will win and Fruitletas will send a truck to their work place to give free paletas to the employees.

Competitors:
Michoacana, Holanda, Nestle Delicias, and Dreyers (other popicles aren't similar to a paleta, they don't contain real fruit just 10% juice

Some Links from research:

http://find.myrecipes.com/recipes/recipefinder.dyn?action=displayRecipe&recipe_id=10000000682708


http://find.myrecipes.com/recipes/recipefinder.dyn?action=displayRecipe&recipe_id=10000000682708

http://www.spanglishbaby.com/2010/07/paletas-a-summer-treat/

http://www.youtube.com/watch?v=m4JDb1G6zIU
More Later...

-Sam

Sunday, March 6, 2011

And More Roughs...Finalizing

     By experimenting more with the grid I was able to create open and appealing  negative space. There's definitely a clear hierarchy in the first two roughs; now your eye flows more smoothly from one element to the next. I think the first two ads are very close to being the the finalized ad for this assignment. I like the radial gradient I choose for the background It sets a mood and makes the add more successful than with a solid colored one (Someone please let me know if I'm on the right track.)

-Sam

Wednesday, March 2, 2011

More Digital Roughs


      Trying to make the final touches to my ad by listening to the suggestions from my class-mates and professor. I played around with color and gradient a little. Also changed to scale slightly in these roughs. At first I tried to put the text in the paragraph into a single line but it was not legible. Then i put the text into two lines and was happy with the outcome. I used a grid as much as possible to align everything.