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Lomita, CA, United States
My name is Sam but my nickname's Samrokk. I was born in Redondo Bch and go to El Camino for Graphic Design. I'm almost done with my certificate in graphic design, as well as, my AA in Studio art. I'm a freelance designer and photographer and one day I hope to own a small company, or art gallery. I have a certificate in CPR and First Aid from fall 2010. My advertising blog is for my Advertising 2 course, my photography blog is just something I wanted to put up to show my work and create potential customers and is the start of my online portfolio. This blogs purpose is to generate constructive criticism and positive feedback in order to improve the quality and accuracy of the information in my advertisements, as well as, my photography.

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Sunday, February 27, 2011

Digital Roughs Redesigning an Ad.

     In these advertisements I experimented with layout by using scale, balance, and proximity to get the point across to the viewer. I wanted to create a clear hierarchy making the viewer's eye travel from the most important element of the ad to the least important. The hierarchy that I am trying to correctly portray is; the girl, slogan, image of sunscreen,  tag line: "beauty of sun protection", and the paragraph.

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