Got through finals...YAY!!!

So, we made it through this class alive! Celebrate! <3 Sam

Finals...yay!

Campaign Idea:

I created a company called Animal Ocean Outreach. This company is a non-profir orginization that wants to raise awareness and supporters on the effects of radiation on marine life. The idea is to have this program created before the nuclear disaster occurs to have beach locals ready and prepared to help their beach, and mirine life. I choose to design a limited edition line of surf and skate equipment,  as well as clothing, and accessories by Quicksilver and Roxy to get the word out. This is fun campaign that explores my target audiance and things that may affect them and hit them close to the heart and home. I created a series of teasers and a half page ad for surfer’s magazine. Also billboards, stickers, and a spray paint kit with a stencil of the logo.

Target Audience:
Ages 10-30 that live near the beach. This includes locals that surf, skate, an/or swim. Also you could say they care about the enviornment they live in.

I love the final results I got from this project. <3 Sam

Digital Rough for full page ad work in prgess...

I've been trying different things out and these were the some that me, my friends and family liked the most, tell me what you think. Also here are some other fun logos.

Digital Roughs of Teasers work in progress...

I found out that the dimensions of the ads in surfer magazine that I'm going to use so far are; 8x10.5, 7.5x7.5, 8x5.25, and 2.25x9.75. Watched an interesting documentary somewhat related to my topic, "The Blue Planet:Tidal Seas/Coasts", it's on Netflix if anyone wants to check it out.

http://preview.surfermag.com/contact/
http://www.surfermag.com/

Thursday's Class Thumbnails

I narrowed my target audience during Thursday's class critique and picked one sponsor company "Quicksilver and Roxy" instead of multiple like in my thumbnails. Everyone seemed pleased with my ideas they fit my target audience and mediums. Ages 10-30 that like by the beach and surf or skate or swim. Some text I was think of was; Limited Edition sold by Quicksilver and Roxy, 25% of all sales goes to the Animal Ocean Outreach Program, Join the Cause at www.animaloceanoutreach.com. I might include the logo near the text eventhough it's in the ad as a design on clothing or accessories.

Thumbnails from Tuesday's Class


In my first five thumbnails I was thinking about possible teasers for Surfer and bliss magaine. Some of the taglines I was working with were; radiate, action, and defience or influence. These didn't require much text like the full page ads will. During class critique my logo was simplified from the abstract radiation fish to just the second radiation symbol with the dolphin cutouts.

More Process- Slogan, Target Audience, and Purpose...

Slogan: Drown Out Radiation 
Target Audience: Beach locals from ages 10-30. To be a bit more specific this includes; surfers, skaters, and swimmers that care about their enviornment.
My ad campaign's purpose is raise awareness and support for a program called Animal Ocean Outreach. This program is designed to get people to help clean up the beach and affected marine life after a nuclear disaster (radiation.) My campaign isn't focusing on the specific duties of the program like informing the public, it's focus is more on branding the program and making it cool to care about what happens to their beach.
Limited Edition Clothing, swimwear, accessories, surfboards, skateboards by Body Glove promoting the Animal Ocean Outreach program.

I want to design teasers and full page ads for Surfer magazine and Bliss magizine. Also I'm thinking about producing a few of the products for presentation purposes.

I did word brainstorming clusters with pictures and 10 thumbs but need to scan and upload them, see following blog posts.